designedbypaula

Hi! it´s Paula

I´m a designer

About me

I have a background in Brand Identity and UX/UI Design, which allows me to combine branding with interfaces so they can fully express a brand’s value.

From SaaS platforms to mobile apps, my goal is always the same: to make technology more human and design more intuitive, clear, and simple for the user.

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Projects from scratch

▪️ Defining the problem before the UI
▪️ Context-based on hypotheses
▪️ Analyzing flows before creating
▪️ Always starting with kickoff

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Completed projects

▪️ Working with design systems
▪️ Repeating patterns
▪️ Thinking about scalability
▪️ Connecting screens together

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Years of experience
in UX/UI projects

▪️ Validating with logic
Prototyping
▪️ Aligning with team, users and business
▪️ Reducing assumptions

Design
Design & frontend knowledge
Usability
UX decisions, 6+ years experience
Creativity
Creative thinking rooted in Fine Arts

Cactus Digital Signage

Re-design of a Digital Signage platform

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Cabildo La Palma

Building a web app for the city council of La Palma

Your Art Space

UX/UI Concept for an Artists collaboration platform