Cactus Signage
Digital signage SaaS platform that enables brands and retailers to manage and monitor multimedia content across screens in real time.
Project overview
Role: UX/UI Designer, Brand Designer.
Industry: Digital Signage / SaaS for Any Environment.
Location: Valencia, Spain.
Tools: Figma, Illustrator, Photoshop.
Design process
Discover
▪️ User & Market Research
▪️ Competitor Benchmark
▪️ Stakeholder Interviews
Define
▪️ User personas
▪️ Pain Points & Goals
▪️ User Flow Definition
Design & deliver
▪️ Wireframes & Prototypes
▪️ Visual Design System
▪️ Usability Tests & Handoff
Affinity mapping
My design process is based on understanding the user and transforming insights into functional visual solutions.
I use visual maps, post-its, and digital tools to structure ideas and define clear flows before moving on to interface design.
Problem & solution
Problem
❗Platform built from a generic template with no prior UX research.
❗ Features grew without structure, leading to a non-intuitive interface.
❗ Information overload that slows down even simple tasks.
❗ Very different user profiles, yet similar confusion and usability issues.
Solution
✅ Research-based redesign with clearer information architecture.
✅ Simplified workflows focused on key user needs.
✅ New visual language and unified design system.
✅ Continuous testing and training to validate improvements and reduce friction.
UI Kit
The interface follows the Cactus Design System, built with modular components, clear visual hierarchy, and high contrast to ensure proper on-screen legibility.
The color plays a crucial role in helping users better understand priorities and system status.
Wireframing
In this case, I worked directly in high-fidelity, since I already knew the platform very well. That helped stakeholders clearly understand the improvements and proposed changes without room for misinterpretation.
User testing
User testing was essential to validate design decisions and ensure that the CMS interface was intuitive for both technical and non-technical users.
Impact
The redesign not only delivered a more modern and brand-aligned aesthetic, it made the platform accessible for every type of user.
The experience is now clearer and more intuitive.
As a result, support tickets after training sessions have significantly decreased, confirming a positive impact on efficiency and overall product understanding.
Cabildo La Palma
I Feel Chef
Your Art Space
Cactus Air Touch
