Your Art Space
UX/UI & Brand Design
Collaborative platform for artists & creatives
UX/UI & Brand Design · by Paula Morera
Overview
"Your Art Space” is a digital platform designed to connect artists, designers, and creative professionals through collaboration, inspiration, and shared opportunities.
The goal was to create a space that empowers artists to showcase their work, grow professionally, and engage in an real creative community.
Role: Brand & UX/UI Designer
Duration: 4 months (Master Final Project)
Tools: Figma · Illustrator · Photoshop · Notion · Miro
Deliverables: Brand system, platform prototype, communication plan
Design process
Discover
Market analysis, user surveys, and benchmarking
Define
Personas, user needs, and unique value proposition.
Ideate
Brand concept, UX architecture, and early wireframes.
Design
UI design, design system, logo, and identity.
Deliver
Final prototype and strategic communication plan.
Research & Insights
Key content
Benchmark: Behance, 99Designs, Dribbble.
User interviews (10 creatives: illustrators, designers, sculptors…).
Pain points
❗ Fragmented creative community.
❗ Limited visibility for independent artists.
❗ Lack of dedicated spaces for collaboration.
Insights
Artists need a dedicated, inspiring platform,
not just to showcase work, but to connect,
collaborate, and grow together.
Define Personas & Problem
Problem statement:
How might we design a digital space that promotes artistic collaboration and helps creatives gain visibility and opportunities globally?
Lucía, 29
Ocupation. Illustrator
Needs: Showcase portfolio & connect with peers
Pain points. Hard to get visibility in big platforms
Adrián, 39
Motivation: 3D Designer
Pain points: Sell art & find collaborations
Needs: No spaces for networking
Brand Identity System
UX + Branding
Concept
“Your Art Space” is more than a platform, it’s a global creative community built around collaboration, inspiration, and inclusion.
Logo
Wordmark featuring a custom “A” that represents “Art.”
Minimal, geometric, and adaptable for web and mobile.
Colors
Color: #38C6AB meaning: Creativity & connection
Color: #2A2A2A meaning: Strength & contrast
Color: #F8F8F8 meaning: Calm & balance
UX/UI Platform Design
Home
The home page was designed as a welcoming space that immediately immerses users in a world of creativity and collaboration.
Projects
Artists can upload, categorize, and share projects as dynamic portfolios.
Profiles can be exported as PDFs for easy presentation.
Community
A social feed for sharing ideas, following creators, and discovering new art.
Inspiration
Curated tags and topics to explore trends and discover styles.
Chat
Built-in messaging connects artists with potential clients or collaborators.
Premium
Sponsored projects and visibility options generate sustainable monetization.
UX Process & Wireframes
Wireframes focused on content hierarchy, intuitive navigation, and cross-platform usability.
Prototypes validated through feedback from 3 creative professionals.
Communication strategy
Visual communication
Once the brand and platform were defined, a strategic communication plan was created to ensure visibility and user engagement.
Goals
Attract artists globally.
Promote collaboration and content exchange.
Build brand loyalty through storytelling and recognition.
Channels
Website
Instagram
LinkedIn
Newsletters
Results & Reflection
"Your Art Space” represents a personal and professional synthesis, merging design, art, and technology into a platform that connects people through creativity.
This project strengthened my skills in brand building, UX strategy, and digital product design, crafting an experience that is both meaningful and scalable.